Logos, biographies, fact sheets, boilerplate copy, and back‑end templates. Everything a journalist, festival programmer, distributor, or curious agent needs to file a piece without writing us first. (Although you may, of course, write us first.)
Don't crop us. Don't recolour us. Don't put gradients on us. If a layout requires something the kit doesn't have, write — we'll cut it.
Three lengths. Copy the one that fits the column. We update these when something material changes — staff, slate, or stack. Tone is on us. Word counts are precise.
Gilded Machine is a vertical production studio building original animation, AI‑driven live action, scored music, and the software — Showrunner Labs — that makes any of it possible.
Gilded Machine is a small, vertical studio that builds impossible worlds — original animation, AI‑driven live action, scored albums, and the production software (Showrunner Labs) that makes any of it possible at our scale. Founded 2026 in Brooklyn. Active properties include the Norwegian noir series Mørketid, the mythic universe Bright Ruin Studios, and our sister camp arm, GlamFag Productions.
Gilded Machine is a vertically integrated studio — a holding house in the old sense — that writes, directs, scores, and ships the work itself. Its software arm, Showrunner Labs, builds the production studio used by the rest of the company: twelve named AI directors, every department (writers' room, casting, storyboard, audio bay, edit bay) on one canvas. The house's launch slate spans original animation, the Norwegian noir series Mørketid, the mythic fantasy universe Bright Ruin Studios, and the music room. A sister brand, GlamFag Productions, handles the more theatrical, camp end of the slate. Gilded Machine was founded in 2026. The promise on the door is impossible worlds, on time, in good taste.
Three desks. We answer everything that doesn't contain the word "synergy".
For interviews, profile pieces, fact‑checks, embargo requests, and festival programmer inquiries. Routed to whichever member of the studio is best placed to respond.
For acquisition, distribution, licensing, partnership, and "we have a deal in mind" conversations. Comes with an NDA template if you ask for one.
For Showrunner Labs reviews, product demos, technical interviews, integration partners, and questions a real engineer should answer.
These are the working documents we use internally. We publish them because (a) it saves you asking, and (b) a press kit that doesn't show how the sausage gets made is just a logo zip. All {placeholders} are gold; replace before sending.
FOR IMMEDIATE RELEASE {DATE · DD MONTH YYYY} Gilded Machine Brooklyn / online press@gildedmachine.com PR-{NN-YY} ────────────────────────────────────────────────────────────────────────── {HEADLINE — title case, 8–14 words, no colon if avoidable} {Subhead — one sentence in italics, 18–24 words. State the news plainly. Do not say "is thrilled to announce."} ────────────────────────────────────────────────────────────────────────── {CITY, STATE} — {DD MONTH YYYY} — {LEDE — the news itself, in one sentence of 30–45 words. Subject does the verb. Avoid corporate phrasing.} {BODY GRAPH 1 — context: what it is, who's involved, what's new about it. 40–60 words. Concrete nouns. No adjectives that don't do work.} {BODY GRAPH 2 — quote graph. Attribute to the right person.} "{Quote — 25–40 words. Sound like a human, not a department. Em-dashes encouraged. Ellipses discouraged.}" — {Name}, {Role}, {Property/Studio} {BODY GRAPH 3 — schedule, distribution, what happens next, where to see it. 40–60 words.} ────────────────────────────────────────────────────────────────────────── ABOUT GILDED MACHINE {paste the 60-word boilerplate, exactly} PRESS CONTACT press@gildedmachine.com · +1 718 555 0117 · gildedmachine.com/press ASSETS {link to relevant assets in the press kit} # # #
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ FACT SHEET {PROPERTY NAME} Gilded Machine · {STUDIO ARM} v. {NN} · {DATE} ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ TITLE {Title — exact, with subtitle if any} FORMAT {Film · series · novel · album · game · etc.} LENGTH {e.g. 6 × 52' · 480pp · 45min · 3 acts} LANGUAGE {e.g. English · Norwegian · subtitled} STATUS {Development · Pre-prod · Production · Post · Released} TARGET RELEASE {Quarter · Year} ━━━ LOGLINE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ {One sentence, 25–35 words, present tense. Protagonist + problem + stakes.} ━━━ SYNOPSIS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ {One paragraph, 120–160 words. Spoilers permitted to the end of Act II.} ━━━ KEY CREDITS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Created by {Name} Showrunner {Name} Directed by {Name(s)} Written by {Name(s)} Produced by {Name(s)} Score {Composer} Cast {Lead 1}, {Lead 2}, {Lead 3} ━━━ PRODUCTION ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Production company Gilded Machine · {Studio arm} Tools Showrunner Labs { + others} Distribution partners { — or "in active discussion" — } Funding {Equity · grant · partner · pre-sale} ━━━ NOTABLE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ {3–5 bullets — festivals applied/accepted, key craft awards, novel production methods, anything a desk would actually quote.} ━━━ CONTACT ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Press press@gildedmachine.com Distribution biz@gildedmachine.com Asset bundle gildedmachine.com/press/{property-slug}.zip
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ GILDED MACHINE — BRAND ONE‑PAGER For: {Recipient} {Date} · Confidential ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 01 · IDENTITY Name Gilded Machine Pronunciation /ˈɡɪldɪd məˈʃiːn/ — gilded · machine Founded 2026 Headquartered Brooklyn, NY Structure Vertical production studio (house, holding company) Subsidiaries Showrunner Labs (software) · GlamFag Productions (sister brand, camp arm) · Bright Ruin Studios (mythic fantasy) · GM Records (music) · GM Workroom (editorial) 02 · POSITIONING Promise Stories. Systems. Impossible worlds. In one line The A24 of post-camera filmmaking — own the stack. Defining trait We make the show and we build the tool that ships it. 03 · VOICE Tone Theatrical · dry · generous · sharp. Em-dashes encouraged. Pronouns We (the house) speak to you (the artist). Forbidden "Synergy" · "thrilled to announce" · "join the conversation" · "premium tier" · ellipses used to soften. 04 · IDENTITY ASSETS — included in this kit Logos ./assets/gm-primary.svg ./assets/gm-light.svg ./assets/gm-monogram-seal.svg ./assets/sr-primary.svg Type Bodoni Moda (display) · Manrope (sans) · JetBrains Mono (mono) · Italianno (script, one word only) Color Ink #0E0710 · Gilt #C9A24A · Bone #F5E9D0 Forbidden Blue gradients · rainbow flag pixel art · NFT badges 05 · USAGE — what's allowed ✓ Scale freely. Do not crop the lockup. ✓ Use the monogram seal as favicon, app icon, or watermark. ✓ Place on ink (default), velvet, or paper. ✗ Do not recolor. Do not rotate. Do not put a gradient on us. ✗ Do not place on busy photography. Use the seal instead. 06 · CONTACT press@gildedmachine.com · biz@gildedmachine.com gildedmachine.com/press
From: press@gildedmachine.com To: {journalist@outlet.com} Subject: {One-line news + property name} — embargo {date · time TZ} {First name}, We're {verb: launching · announcing · releasing} {property} on {date}, and we'd like to give you the story under embargo. Three lines below; the fact sheet and assets are linked at the bottom. { — The pitch, in three short paragraphs — } {¶1 — what it is, in one sentence. Why it's interesting in the second.} {¶2 — what's new or different. The angle a reporter at THIS outlet would care about. Be specific to the desk.} {¶3 — what we're offering: exclusive? early access? interview with {name}? quote? Just the news? State plainly.} Embargo lifts {date · time · timezone}. Happy to brief on call before then. Reply by {date} if you'd like in. — {Sender name} · Gilded Machine press@gildedmachine.com · gildedmachine.com/press ASSETS Fact sheet gildedmachine.com/press/{slug}-fact.pdf Bundle gildedmachine.com/press/{slug}.zip Quotes available {Name} · {Name}
Send the desk a real letter and we'll cut whatever you need — a slide, a quote, a fact, a still. Press is press.